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Media Contact: FOR IMMEDIATE RELEASE
Kimberly Yearick
786-312-1111, Ext #2
kyearick@cedarfresh.com
CEDAR FRESH CHOSEN BY LEVI’S® STORES
AS IN-STORE SCENT
Small company making green products before green was “in”
MIAMI (December 15, 2008) – “What’s that scent?” That’s what a small Miami-based company is hoping people will be asking as they shop in Levi’s® stores across the country during the holidays. The answer will be the fragrant scent of Juniperus Virginiana, commonly known as aromatic red cedar. Cedar Fresh Home Products announced today that their Cedar essence spray has been chosen by San Francisco based Levi Strauss & Co. as the in-store scent for their Levi’s® retail store locations during the holidays.
A small company success story, Cedar Fresh celebrates its 25th anniversary next year, providing green home products through national store chains including Wal-Mart, Bed Bath & Beyond, Target and others. The company has always been environmentally conscious, taking advantage of the natural overgrowth of cedar trees in rural US areas to provide consumers with a wide array of eco-friendly products that not only help freshen and protect stored fabrics, but also help reduce the use of harmful chemicals like mothballs.
Products like cedar wood blocks, balls, hangers and natural air fresheners are harvested from trees that are plentiful and prolific and grow wild in the eastern and south central US, including Arkansas and Missouri. When the fast-growing and equally fast-spreading trees start creeping into farmlands and become a nuisance, homeowners and farmers are encouraged to harvest the trees instead of destroying them.
Cedar Fresh Chairman and President Howard Goldman said, “We are thrilled to be chosen by Levi’s as their in-store holiday scent, especially knowing their commitment to green and environmental causes.”
About Cedar Fresh Home Products
Cedar Fresh has been providing 100% natural cedar and specialty storage products as well as lint removal and kitchen accessories since 1984. It is the market leader in cedar storage accessories and the inventor of the lavender-infused cedar process, which combines all the natural benefits of cedar with the added fragrance of lavender. Cedar Fresh manufactures and distributes products under its own brand, private label and through exclusive licensing arrangements with leading consumer brands. For more information about the Cedar Fresh company and natural products, visit its Web site at http://www.cedarfresh.com.
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CONTACT:
Kimberly Yearick
Office: 786-312-1111, Ext #2
Cell: 570-660-4930
