Cedar Fresh Home Products Expands Lavender
Infused Cedar Line Just in Time for Spring Cleaning

Cedar Fresh Pioneered Lavender Infusion with Proprietary Process and Now Offers the Largest Selection of Lavender Infused Cedar Available

Miami,FL March 16, 2004 -- Just in time for spring cleaning, Cedar Fresh Home Products, the industry leader for household cedar and lavender storage products, announced today the expansion of their lavender infused cedar line to a full array of products. The expanded line now includes lavender infused cedar sachets, the company's unique combo pack, and tongue and grove drawer liners.

With the addition these new products, Cedar Fresh now offers six lavender infused products including their top selling cedar blocks, hang-ups and balls for complete coverage of closet and storage areas plus a cedar & lavender essence spray. This cedar & lavender spray enhances the aromatics of cedar and provides the pleasant aroma of lavender flowers.

Cedar Fresh, the originator of lavender infused cedar, pioneered the process of infusing lavender essence oil into natural aromatic cedar more than six years ago. Cedar Fresh's proprietary process infuses the aromatic freshness and other properties of the world's finest lavender oils with the benefits of all natural American cedar. This process provides the best combination of the benefits of natural lavender and natural aromatic cedar for double the freshness and a delightful natural scent.

"Cedar Fresh spent several years refining our lavender infusion process before we launched into the marketplace two years ago," said Jonathan Mayer, President & CEO, Cedar Fresh Home Products. "Our retail partners ranging from Wal-Mart, to Linens N Things to The Container Store and a host of others have realized the advantages of our lavender infusion process as it has expanded their sales and validated the category."

The latest lavender infused cedar sachets, the combo pack of blocks, hang-ups and spray, and the drawer liners clearly reinforce Cedar Fresh's position as the industry leader in aromatic cedar accessories for the house, added Mayer.

"Our proprietary process locks in the lavender greatly enhancing the spring freshness that only lavender essence can offer," said Mayer. Spring cleaning is not only a time to clean out clutter, but also the time to store winter clothes for another season. "The key to successful spring cleaning is properly protecting clothes so they will be like new for the following year."

The sachets are handy cotton sacks filled with natural cedar shavings infused with lavender. The sachets work great in any closet or storage space and they easily hang from any closet hanger or hook. The tongue and groove drawer liners are made from the finest cedar blanks and can be used to line any drawer or flat surface such as a closet wall to create a custom cedar storage space. Additionally, only Cedar Fresh's products' freshness is enhanced through its patented Fresh-Tech packaging.

"We are excited by our proven lavender products and the new expansion of this line into even more products in the U.S. and overseas, added Mayer."

Cedar has been scientifically proven to provide many benefits ranging from repelling moths, carpet beetles, cockroaches and silverfish, to providing a natural alternative to chemicals. Natural cedar is also the best defense to combat against mustiness and mildew in storage spaces, closets, in the kitchen and other areas of the home.

Lavender is a versatile and soothing oil that blends well with natural cedar. Its relaxing and calm fragrance also keeps clothing and other stored items smelling fresh. Additionally, its wonderfully relaxing and rejuvenating properties make it useful in aromatherapy.

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